Last night, social media was swept in a storm after singer Tiwa Savage’s interview with Azuka Ogujiuba was published by Pulse, and it since has dominated conversations on social media especially because of the shocking things she revealed about her husband, Tee Billz.
And now, Nigerians are beginning to formally react to all the Mavin queen said. Most notable of them by movie producer and writer, Charles Novia, published on his blog, Charles Novia Daily.
According to Novia, the interview was completely tacky, poorly delivered, though Savage still has a right of reply.
But the producer feels her PR machine failed woefully by not portraying Savage as the iconic singer she is; having her dressed in house cloths, with a scarf bound tightly round her head just to elicit sympathy, is a minus to her brand.
“This is a video which would be watched for years to come and even more so by her kid. Having tried so hard to be a Beyonce clone in Nigeria (and that’s my perception of her artistic projections all these years), she should have known too that Beyonce never plays with her optics in any way,” Novia said, adding, “That scarf and sombre look wasn’t the right optics, if you ask me. There are more visually acceptable ways of projecting a diva’s side of the story and her PR team ( if she has any) messed it up there.”
Read his full note:
“I watched the video interview of Tiwa Savage. And I have a few thoughts on it.
Seems to me that the basic idea, coming from a PR perspective, was to pull a fast Olivia Pope ish on the scandal which broke a few hours ago. And understandably so. Tiwa Savage is a Brand Ambassador for a few top brands such as MTN, Pepsi and Pampers.
Whatever the negative fallout of this impending and scandalous divorce, it’s going to have some downside a bit on the brands she campaigns for. So a fast ‘tell-my-side-of-the-story mode’ had to be employed and fast too.
I don’ t know if a professional PR person was involved with the packaging but it was tacky. Not professionally done, in my opinion. I’m not harping on what she said, as those things are her personal heart cry and she has a right of reply but I’m more interested in the optics of what has been put out.
First, perhaps in a bid to elicit some linear empathy or something, Tiwa was made to think that looking humble and contrite corresponds with tying a dormitory scarf on her head and looking casual in a T Shirt was a good way to send the message home. I think it only demystified her brand more. This is a video which would be watched for years to come and even more so by her kid. Having tried so hard to be a Beyonce clone in Nigeria (and that’s my perception of her artistic projectionsall these years), she should have known too that Beyonce never plays with her optics in any way. That scarf and sombre look wasn’t the right optics, if you ask me. There are more visually acceptable ways of projecting a diva’s side of the story and her PR team ( if she has any) messed it up there.
I’m asking myself too if the proprietary of having such an interview twenty four hours after the scandal was advisable. For many, it wouldn’t matter but for some, perhaps a little dignified silence would have been advisable. Ma’am, you are supposed to be pop queen. You be ‘ Dorodiva’. A simple press statement that you and your family would love to have your privacy respected at these trying period and bla bla bla would have kept everyone a bit cool till a proper interview surfaces. Recent clamping up lessons from Toke Makinwa would have helped.
And the spilling though! I really have nothing to say on that much. First, every marriage have peculiar challenges. And couples try to work things out till the pressure point either makes the marriage go South or force the brakes for reconciliation.
I have written many times about couples, especially celebrity couples who ‘flash and form’ seemingly pristine lifestyles on social media and I always end my homilies with the caveat that incessant kudos by one or even both partners to each other on social media at the slightest opportunity, are indications of a festering problem in that marriage. It’s the way it is here. The guy can be pummeling the wife every morning and she still would go up on social media to post his picture with words like ‘the only one for me…my lover, my life’. Incredible.
In her interview, Tiwa said she dreaded his birthdays or wedding anniversaries because of “what people would say”. Sad, when a marriage is predicated on keeping up appearances for the public when it should actually be more private for both couples.
Like I said, what she said in the interview is her right of reply. I would sympathise with her beyond the cosmetic sympathies she’s getting from fans, friends and fiends. She wanted a fairy tale life, worked hard to build it but found out that she was kissed by a frog who didn’t turn out to be the Prince she desired. My sympathy would be on the truncation of that dream and really not the nightmare she woke up from. Because she created it with him. And it had its entertainment value for the fans who lapped it all up.
He was still legally married, from reports back then which were either squashed or played down, yet she ignored the alarm bells and still went ahead to marry him “after the traditional introduction”. What was celebrated in far away Dubai was just a reception for the introduction perhaps and not the legal nuptials. I stand to be corrected on this?
It’s the classic case of the gullible girls always falling for the bad guys. And when you ask the question why such girls fall into that trap, they would reply that ‘I thought I could change him. That he would change’. Shiooor! His father could not change him, his mother could not change him but it’s you and your ikebe that will now change him?
The gods are wise!
She has denied the allegations of the trysts she purportedly had with Don Jazzy, Dr Sid and Tuface. Just as well too. Because I’m sure those guys must have had some temporary flaccidity after Tee’s ‘depressed’ rant. Person go just siddon e own and next tin your name go dey for somebody gbanshing list! Na wa o.
And hasn’t this marital incubus taken its toll on her career in the past year? I think it has. In my opinion, this last album of Tiwa is crap. It’s quite a flat album. And it’s being received as such since its release in December. Perhaps the matrimonial shenanigans distracted the focus.
It’s going to be hard work to rebuild her career from here on. Hard work.
But she could just reinvent her career too. She seems like one who came into the scene with a ferocious focus to be on top. And she was arguably the biggest female act on he scene before perhaps a personal yearn for emotional fulfilment veered her off the path. And in trying to make a comeback, it hasn’t been easy. The fans have limited patience and other female rivals have come on the scene.
Somehow, some comic relief seems to have come out of this. And it is perhaps culinary by inference. ‘ Edible Catering’. Talk about choking on one’s swallow! No pun intended.
I do not know how people psycho-analysed that Tee Blizz’s instagram rants were as a result of depression. It seemed like a drunken or spaced-out outcry to me when I read it. And an accompanying recant on twitter later that his account was hacked seemed too like some silly sobriety thereafter. It’s high time these celebrities stop using the hacking excuse to cover up for infantile discretions.
In all of this, I do feel some little sympathy for the couple. But there is a larger lesson to be learnt from all this by them and intending couples too ; stop trying to keep up with The Joneses when in actual fact you have forgotten that you are The Jegedes. Keep the ish real.
Oh….and if Tee Blizz was really hovering around the Lekki Ikoyi bridge as reported, for a suicide swim from which he was saved by Banky and others, then I would advise a whole squad or eagle – eyed friends to surround all bridges in Lagos after this Tiwa’s interview.
She cleaned him out. Finished his ass like he messed up hers the day before.
Depression? Nigger’s likely to see any bathtub as a river after he watches this video.”
Doro is a cheerful giverU0001f602U0001f602U0001f602
Oga charls when tiwa’s hubby uploaded on social media u no talk o, as tiwa carried out u dey plenty tins. Over sabi like u. U no go face ur own carrier. Ure not missing in nollywood and u are not doing anytin about it. Must u talk sef. We only hear ur voice when there is an issue somewhere. Are u acting, producing or directing which one u dey sef. No be everything u go open ur mouth
If she did d video to get sympathy den teejay did his on instagram to get sympathy too.. He pulled d string first by taking deir marriage affairs to the social media… She gave me a bigger portion of cake he served … @charles wen teejay posted all those stuffs he did on instagram u didnt say anytin abt it now tiwa has said hers u den see fault in wat she has said.. I wonder why u men are so bias abt so manytin… Wen a man doesnt sometin wrong u guys tag it right bt wen a woman does u guys wld want to kill her…
She is promiscuous and a cheat
Watch this interview and you will know that this guy is in hell
There is no dangerous man on this earth like an ASHAWO HUSBAND…. Teeblizz how can you steal from your wife. You are a total disgrace. Divorce this thief or else you will suffer Tiwa
Tessy Theresa , it’s better to be a single mother than to live with an abuser.
It’s better to have those babies than to abort them.
Am not a single mother but I’ll rather be one in a situation like this.
How did tiwa got second belle and she said she had nt been with d husband for two months now. Secondly she said dat she knew that this marriage will nt work. That’s means dat there is an element of truth in tibills action
@ndum I can see ure clueless and in need of attention. DOH
You are just a fake attention seeking guy……ass hole
You are just a fake attention seeking guy……ass hole
Did jay z insulted beyonce and her mother..?
Is jay z not working?
Is beyonce feeding jay z and their baby with only her money?
Is jay z owing 24million niara debt and expecting beyonce to pay?
Its he who wears the shoe that knws how it pains
so Think bfore u talk
Nothing to praise about ur stupid comment.. am sure yo mother had same mess from ir father haha
No she should stop work
like you’re going to feed her and her family..metewww
#Funso indeed,,dnt worry shey u get sisters?u can as well advise them to marry a man who’s a drug addict,a man who’ll insult your sisters and your mum,a man who cannot provide for his family…and a cheat…
You were not there when she was going through these things…. Abeg leave Tiwa alone. Tcheww
Lol going to Teeblizz himself
Another mumu talk
I loved Tina for real. But then interview with her was a stunt if u are wise one. But that not withstanding only God knows if she did had sex with this guys as alledged. May God help her and see her through.
Sorry Tiwa savage.
Divorce is not for Christians hope is God that joined You people’s together
Tiwa savage snatched this guy from another woman
Now trouble don burst
Serves her right
Chioma Okoyefi my sis most of this girls are single and home breakers so they will never understand till they find themselves in the same situation. And as for the men, I don’t blame them cos a man from a good home will definitely know how to respect and cherish his wife just as Christ love the church. Cos he will learn it from his father. But African men are tot to see their wife’s has slaves not to be loved. So don’t blame them
Praise Harrison, l don’t know how you were raised by your mother, but my mother did a good job on my sisters. They call it upbringing!!!.. It’s all depends how people are brought up. What you don’t have, you can’t give. How many of you get into marriage because of love nowadays?. Most of you got into marriages for wrong reasons in the first instance. Out of sheer stupidity and greediness. No inlaw will dare insult my mother, because she won’t be scavenging around minding what’s not her business. Like l said, by their fruit, you know them. It’s all about upbringing.
@..Chioma Okoyefi …EH DEY PAIN U……USELESS TIWA
Praise Harrison I beg u in God’s name, don’t worry urself replying this man that was brought up well to disrespect women. His well brought up sisters will marry a good man like him and Tiwa’s husband.
Fortunately enough, my well brought up sisters are happily married into good homes and they have role models in my parents.When they lack courtesy and manners, they come with men are bad. That’s when they would start throwing God’s name up and down. Like l said once again, by their words, you know them.
I suspected that cry sha… It look fake and plan.. Can’t fool me sha.. Y crying
Y she nor say let songo gods of iron kill her. I for believe that one than lie machine.. Scam
Y she nor say let songo gods of iron kill her. I for believe that one than lie machine.. Scam
Seeing these tiwa savage and teeblezz post on my wall everydy got me like was I the pastor that wed them
I like this lady called Tiwa Savage so teeeeeyy I name my daughter after her, (Tiwatope). Abegii make una no use una bad belle spoil TS career oooo. The only mistake wey I see was the marriage between them, but anyways, God knows best. TS you are not alone.
All this people are normal department